QualitySolicitors’ scale gives member firms a decisive competitive advantage locally. With over 200 locations, more legal work for individuals and SME businesses is done under the QS brand than any other. Working together with like-minded firms across the country enables the pooling of resources, sharing of knowledge and expertise through conferences and online forums, sharing of work in different specialisms or locations, procurement cost savings etc.
For the cost of just a single employee, QS effectively gives you head office expertise in everything from compliance to digital marketing, technology to innovation as well as thousands of new colleagues all across the country to work alongside. You get all the benefits such scale brings, whilst continuing to focus, with QS, on your local area and on being as successful as possible in that town or city. QS, at the core, is about providing firms with the tools necessary to ensure they have a decisive competitive advantage locally.Enquire now
The QS brand is about much more than prime time television advertising. It is the shared ethos of the law firms who make up the QS group. It is about our approach and attitude to clients and potential clients. QS firms are very different – from small firms in market towns to large regional firms in big cities, each has a personality and character that suits their locality. What brings these different firms together is an exceptional focus on service and on putting clients first.
Of course, that’s not to say that high profile marketing of the brand is unimportant. As the legal market continues to consolidate and the likes of the Co-op, AA, SAGA, Direct Line, Slater & Gordon etc promote their legal services, creating positive nationwide awareness of a brand for local, high quality legal services presents a significant opportunity for those who are part of QS.Enquire now
The key attribute of QS is its local presence of established firms with strong reputations. Far from seeking to erode that, the purpose of QS is to embrace and enhance that. Alongside our national marketing campaigns, we place a substantial amount of resources and expertise in working with our members to create effective local campaigns.
QS centrally regularly produce law-type or service feature related campaigns that firms can then tailor to their local audience and roll out, often to coincide with related national activity. Whether it be posters, press ads, radio ads or press releases, QS provides the tools to help make its firms more successful locally.Enquire now
QS is focused on providing firms with the tools to be as effective and successful as possible locally. Whether that be through training, a better website, local marketing or innovation, the purpose is to help firms win more local work and service that work more profitably. What is important, ultimately, is a medium-to-long term increase in profitability and local market share.
However, QS does undertake its own digital ‘lead generation’ activity. The national marketing campaigns also drive enquiries to QS centrally. With the right conversion training these enquiries represent a valuable incremental source of revenue that help with the overall aim of increasing the firms’ success.Enquire now
With the world’s information in the palm of our hands, people’s expectations from service providers are transforming. We expect more. We want to know what we’re buying and what it’s going to cost. We want to know who we’re buying from and we want choice. We want services that are fast and convenient. QualitySolicitors equips law firms to thrive in this new marketplace.
No service can evolve for these changing times without thorough and on-going research. QS undertakes regular research with SMEs and individuals to gain a deep understanding of how to best meet client needs now and in the future. We then develop successful and innovative products and develop our services to address these insights. By working alongside our Partner Firms and fostering a sense of collaboration amongst our Partner Firms, innovation can take place that is effective and achievable – delivering tangible results in terms of new business.Enquire now
Guided by the research we undertake, QS aims to develop technology solutions to help our firms evolve their legal services. From consumer facing advances to developments focused on increasing firms’ efficiency, QS works to enable firms to take advantage of the opportunities technology presents to provide a better and more profitable service to clients.
All QS firms receive a market leading web-site, which is highly functional and mobile and tablet enabled. We provide search engine optimisation expertise to help your firms local rankings as well as professionally prepared content. All this ensures QS firms are ahead of the curve from the moment they join. Deeper technology projects currently in development include lawyer-facing document automation, online payment and ID and a QS extranet to facilitate dialogue and sharing of expertise and work between QS firms.Enquire now
Being part of a large group such as QS presents a wide range of other opportunities. In effect, being part of QS is like being part of the UK’s largest non-Magic circle law firm, whilst still retaining your independence. That brings benefits in terms of procurement, resulting in cost savings across a wide range of areas including Professional Indemnity Insurance. For example, all QS firms get all their CPD for all their staff, completely free of charge.
The benefits extend beyond the purely financial also. We hold regular regional meetings and an annual national conference and encourage strong relationships between firms who, due to our territory exclusivity, are not in competition with one another. Firms can communicate with one another via our extranet and share knowledge and expertise on all kinds of legal issues or other business questions. QS Firms also cross-refer work and have previously clubbed together locally for marketing initiatives.Enquire now
Often firms thinking of being part of QS worry about their loss of independence. Existing QS firms can put pay to such worries. QS isn’t trying to stifle the character of its firms – quite the contrary. Sharing a set of client-focused values doesn’t mean that all QS firms have to become clones of one another. We pick firms with strong local personalities and reputations and seek to further strengthen these through the association with the QS brand. QS firms work together on initiatives in a truly collaborative and consultative way rather than having things imposed from on high.
The only area where QS centrally has an obligation to look closely at what firms are doing is with its role as quality controller for the network. It is right that every QS firm can expect QS centrally to make sure the brand’s reputation is upheld through firms providing good levels of service to their clients. We take that responsibility very seriously and thoroughly assess and monitor firms to ensure standards remain high.Enquire now
QS is highly focused on helping firms be more successful in obtaining and servicing work from businesses. For almost all QS firms commercial work is an important part of their business. Much of our innovation work and technology plans arise from market research specifically undertaken with business owners and managers and we believe this will be a key battleground between established law firms and new entrants to the market.
We recently established an SME innovation working group of member firms looking at ways to increase the amount of business work the group undertakes – considering ideas such as subscription or insurance backed models, national partnerships etc and we also have an SME focused national marketing campaign planned for summer 2014.Enquire now
It is vital to us that firms joining QS are of the right calibre and share our group’s ethos in terms of client-focused legal services. Our rigorous assessment process and on-going monitoring and mystery shopping programme ensure you can be confident that you’re in good company as a QS firm and that the brand will live up to its name.
All new firms joining QS now undergo an up to 12 month initial membership period during which both QS and the firm can assess each other and how well membership works for the firm. During this period, the firm receives all QS services but may retain their existing branding, in essence allowing them to try QS out before launching as a full member. The first steps for any interested firm is to make contact so we can arrange a meeting, perhaps with an existing QS member, to enable you to learn more.Enquire now